Some web publishers hope and pray that "if they build it, advertisers and sponsors will come." At Emergency Podcast System we're not obliged to take on just anybody as a sponsor. We can be pretty choosy. That's because we have an extremely robust business model that functions rain or shine. Low burn. Hyper-efficient. Enlightened, risk-averse, kick-ass management. Friggin' talent? You betcha.
Here's the deal. We advertise our podcasting web site on TV. We don't just bounce around in the claustrophobic world of the web. We get on national music and entertainment television networks and grab people by the collar, shake 'em up, and tell 'em we're here. It's the kind of exposure you're not likely to get from those bland, boring websites that simply list tons of podcasts without a care as to whether they’re worth downloading.
We offer a limited number of sponsored spaces per business type. First come, first served. Once the seats fill up, that's it. You're out. That means you'll have to wait until that sponsorship category is vacant again. On the plus side, once you're "in" a category, you get to dominate that category as long as you want. In other words, Chevy can displace Ford for all eternity, as long as they keep leasing their space.
This is not your father's banner ad. This is integrated product placement, so that your ad isn't the thing we're all scrolling like idiots to avoid. Our sponsors are part of the show. We look at our ads as entertainment. Admit it - you scroll down to avoid somebody else's obnoxious banner ad, now don’t you? Why be that guy?
Want in? Just ask nice. Oh yeah, and have something really worthwhile for our audience. That's really important.
branding @ emergency podcast system . com
